ITV choose Hamilton doc over live qualifying

Such is ITV's obsession with Lewis Hamilton that the broadcaster has chosen to air a documentary about about the Britain in place of live qualifying for the Canadian Grand Prix, my radio times informs me. Live qualifying will instead be shown on ITV4.

This really does take the biscuit. Is this a contractual issue or is the digitial incentive funding too lucrative for ITV to miss?

As I cannot recieve digital television in my area readers should be warned that any reflection on Qualifying will be somewhat belated.