Tuesday, 29 May 2007

Red Bull launches Faces for Charity project

F1 enthusiasts will be able to get a little bit closer to the action at this summer’s British grand prix as Red Bull racing launch their ‘faces for charity’ initiative, a chance for fans to put their photos on the Red Bull livery.

Fans will be charged £10 to upload their picture with profit going to Wings for Life, a charity which supports those affected by spinal cord injuries.

Both cars, driven by David Coulthard and Mark Webber, will surrender their corporation logos in favour of more than 50,000 pictures.

Participants will get to choose on which car their picture will appear as well as its location on the chassis.

“They say your biggest rival is your team mate, so now David and I have got an extra battle between us to see who can get the most faces on our cars,” said Mark Webber.

David Coulthard said that carrying his fans around with him at the British Grand Prix would carry special significance:

“Winning the British Grand Prix is something I’ll never forget so I always look forward to going back to Silverstone.

“Of course, it’s where I get the most support from my fans so this year, having them literally on the car with me is a nice way for me to pay them back for their support over the years.”

In addition to getting their picture on the car fans will be able to access Red Bull’s interactive website and leave messages, invite friends or dedicate a space to someone special.

Christian Horner, Red Bull Racing Team Principal, was buoyant about the project:

“Through the support of passionate F1 fans, we are aiming to raise over $1 million for Wings of Life which will really make a difference to the charity’s goal of curing spinal cord injuries,” he said.

The British Grand Prix takes place on July 8th and fans can take part in Faces for Charity by visiting www.facesforcharity.com.

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